Plant Merchandising involves the strategic marketing, presentation, and sales of plants in a retail setting. It includes aspects such as display design, inventory management, plant care, customer service, and sales optimization.
The Simply Set Merchandising Team can help to make your garden center the destination of choice for all things green. A dedicated merchandising team stays current on industry trends, allowing your garden center to adapt quickly to changing consumer preferences and market demands.
Simply Set Merchandisers have on-the-job training about the various types of plants and the different needs of each plant. We interact with customers in the garden center as we try to get an understanding of what types of questions they have. Sometimes they do not really know what type of plant they are looking for, so we help to guide them through the decisions by explaining the differences between annuals and perennials, different light requirements, and different watering requirements. We want the customer to be satisfied with their purchase.
Simply Set Merchandisers visit the stores on average 5-6 times per week.
Simply Set Training & Merchandising currently offers their services in New Jersey, New York, Pennsylvania, Delaware, Maine, New Hampshire, Vermont and Maryland. For inquiries outside our current service areas, contact us to explore adding additional areas of service.
The Simply Set Merchandising Team upholds a high standard of core values. Some of these core values include respect for team members, staying flexible with job demands in a dynamic retail environment, being honest and transparent, paying attention to detail, and collaborating with the rest of the team. Learn more about our core values here.
It is a collaborative effort to keep the plants watered, between the store and the Simply Set Team.
Simply Set Merchandisers monitor the local weather forecast to help determine how much water will be needed. Factors like temperature, humidity levels and air circulation impact how quickly plants dry out. Different plants also have different watering requirements. Annuals tend to need more water than perennials. The smaller plants also dry out more quickly than a larger container that can retain more water.
Both! While merchandising, we are actively engaging the customer to assist them in their plant buying experience.
Simply Set Merchandisers follow merchandising guidelines to update plant displays according to various factors such as change of seasons, inventory turnover, and increased customer traffic. Generally, updating displays weekly or bi-weekly keeps them fresh and appealing.
Peak time starts before Mother's Day and lasts until Memorial Day. Plants make great gifts for Mom and everyone likes to do their landscaping before they have their Memorial Day barbecue.
The Simply Set Team is responsible for merchandising nearly everything inside and outside the store that is a live plant. We work with multiple plant vendors and assist in merchandising their plants when necessary.

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